Amy Myers MD is a supplements company founded by Dr. Amy Myers—physician and New York Times best-selling author—driven by her personal journey with an autoimmune thyroid condition. The brand was created to help others take control of their health, and our team was brought in to rebrand and reposition the company to stand out in a saturated wellness market, while also setting the stage for a future expansion from DTC into retail.

Anchored by the brand strategy “Get to the Root, Not the Fad,” our design approach emphasized addressing core health issues with physician-formulated, science-backed solutions. We developed a visual identity that balanced scientific credibility with human empathy—reflecting Dr. Myers’ dual perspective as both a doctor and patient. A curving line motif symbolizes the individualized nature of each wellness journey, while a structured layout system reinforces the brand’s medical and scientific foundation.

We scaled the system across key brand touchpoints—including web, social, OOH, and a packaging framework adapted to 70+ SKUs—ensuring cohesion and flexibility as the brand grows.

*Photography is for directional purposes only.