Rooted in Latinx heritage, Ceremonia is a clean care brand on a mission to empower confidence and unlock wellness from the roots and beyond.

They were looking to relaunch their DTC site—building on their existing identity to create a more purposeful, conversion-driven experience. I was brought in to help push the homepage—collaborating with a team to elevate it conceptually, stylistically, and functionally.

Our approach balanced brand storytelling with commerce, celebrating Ceremonia’s cultural richness through expressive color, bold patterns, editorial photography, and packaging-inspired moments. We rethought the grid and challenged standard DTC modules to deliver a vibrant, modern layout that feels distinctly Ceremonia.