We redesigned Sergio Rossi’s DTC experience to immerse users in the brand’s world of craftsmanship and refined detail—while introducing fresh energy to attract a broader U.S. audience.

The refreshed identity featured updated typography, an enriched color palette, and refined graphic elements, all supported by a modular UI library. We evolved their digital language with playful yet minimal cues across colors, icons, and buttons, and elevated the shopping experience through improved content strategy, conversion optimization, and performance enhancements.